Our Story

The Beginning of the Brand
The Beginning of the Brand
01

A business is born — along with the first garlic crouton, toasted using a classic method.

Collaboration for a Shared Dream
Collaboration for a Shared Dream
02

An ambitious team comes together and launches snack production with a wide assortment.

First Investments
First Investments
03

A decision is made to expand: new equipment is purchased, the team grows, the JokerS brand is refreshed, and the product portfolio is restructured.

Brand Renewal & New Market Expansion
Brand Renewal & New Market Expansion
04

With a stronger team and growing sales, by the end of 2024 JokerS covers much of Ukraine and enters international markets — including the USA, Israel, Lithuania, Romania, and Poland

Looking Ahead
Looking Ahead
05

We have ambitious plans: to grow, strengthen our business, and shape new trends in the market.